Our Mission

Our mission is to supply reusable, eco-friendly and affordable alternatives to single-use plastics that are good for the environment and that you feel good about using. Our cost effective, in-house transfer laser printing process adds even more value to our already valuable range of eco products. Our patented branding solution allows us to print in full colour together with a rich white all in one go. Our innovative and creative team work together to create brand recognition tailored to each customer’s bespoke needs covering a range of industries (corporate gifting, resellers, brands, weddings, events and more…)

We aim to educate and direct brands and consumers to consciously choose to not purchase and/or use single-use plastic products because of the impact it has on our environment and our health.

We intend to educate consumers and brands about climate change with our Eco Warrior eBook Series initiative. Eco Warrior is a series of different FREE eBooks that are educational, real and unique to South Africa. To receive each series, you can download the series off the website under the Eco Warrior Menu or you will receive an emailer with a link to download the eBook.

Overall our mission is to keep up with global trends by empowering and upskilling our employees, engaging in smarter business by keeping up with and investing in digital innovations that are trending to provide growth and value-producing opportunities to Eco Trend Africa and our team, while keeping our priority to the environment at the forefront of all our decisions and actions.

Our Vision:

To be the leading example for current and future businesses to be eco conscious. We envision to supply an unlimited product range of eco-friendly products and gifts that customers, prospects and employees will actually use and in doing so create conversation and brand awareness for our clients.

Company Core Values:

The 4 Gs: Grit, Growth, Gratitude, Giving and the 3 Rs: Reduce, Reuse, Recycle

Our promise to you:

To keep in line with our company core values. We pride ourselves in keeping an ethical work environment and business interactions.

My Story

In December 2017, I resigned from Bidvest Bank KZN Corporate Office as an Internal Corporate Banker. I dealt with all domestic and foreign payment processing, FICA and corporate admin processing for all Business and Investment accounts. Working at Bidvest made me realise that I didn’t want to be an employee and dedicate so much of my time and energy towards a job I didn’t see myself in for the rest of my life. I don’t regret working for Bidvest as it gave me the foundation and work experience I needed to start my own business.

I then went on to work at Uprint SA (owned by my parents, Richard and Shirley) I worked for Uprint for just under 7 months. Uprint SA, manufactures and supplies modified transfer laser printing machines that print in full colour together with a rich white all in one go. Their patented transfer printing process is what I use to brand on all the products we have on our website for end users, Corporate Gifts, Retailers, Resellers, Weddings and more.

In July 2018, I came across a social media marketing ad that was marketing eco straws and the impact that single-use plastic straws have on our environment and oceans. I was curious so I started to do some research. Ideas just started flowing – the more I researched the more excited I got. I realized then what I wanted to commit my time and energy to. I am going to become a supplier of alternatives to single-use plastics straws. I pitched the idea to my Dad (Richard) – I had no money at the time to start my own business, but I was fortunate enough to have parents that could invest in an idea and give me the opportunity to start a business. Shirley and Richard are entrepreneurs. They have successfully created and run Uprint SA for over 25 years now. My parents are my mentors. I learn from them every day and I am so grateful to be able to work with them and get honest, real advice and guidance. So, Richard and I partnered up and started Eco Trend Straws. We found a manufacturer, purchased the stock and we got our first Retail Spar in August 2018. At the time we were only supplying to Retailers (Spars, Food Lovers Markets, a few Pick n’ Pays, Smaller Retailers in Malls – locally and within South Africa). About 6 months down the line we decided to broaden our horizon and had an ecommerce website designed so we could provide all our eco-friendly products to the whole of South Africa and not just through our team of Retailers only. We then changed Eco Trend Straws to Eco Trend Africa, so our logo and brand suited our holistic approach to be an eco-business not just for eco straws but for all eco products. Our eco product range is unique and a lot of time and effort goes into sourcing, researching and making sure the materials and the use of the eco products are effectively eco-friendly, sustainable, reusable, recyclable and enjoyable to use.

Our Mission

Our mission is to supply reusable, eco-friendly and affordable alternatives to single-use plastics that are good for the environment and that you feel good about using. Our cost effective, in-house transfer laser printing process adds even more value to our already valuable range of eco products. Our patented branding solution allows us to print in full colour together with a rich white all in one go. Our innovative and creative team work together to create brand recognition tailored to each customer’s bespoke needs covering a range of industries (corporate gifting, resellers, brands, weddings, events and more…)

We aim to educate and direct brands and consumers to consciously choose to not purchase and/or use single-use plastic products because of the impact it has on our environment and our health.

We intend to educate consumers and brands about climate change with our Eco Warrior eBook Series initiative. Eco Warrior is a series of different FREE eBooks that are educational, real and unique to South Africa. To receive each series, you can download the series off the website under the Eco Warrior Menu or you will receive an emailer with a link to download the eBook.

Overall our mission is to keep up with global trends by empowering and upskilling our employees, engaging in smarter business by keeping up with and investing in digital innovations that are trending to provide growth and value-producing opportunities to Eco Trend Africa and our team, while keeping our priority to the environment at the forefront of all our decisions and actions.

Our Vision:

To be the leading example for current and future businesses to be eco conscious. We envision to supply an unlimited product range of eco-friendly products and gifts that customers, prospects and employees will actually use and in doing so create conversation and brand awareness for our clients.

Company Core Values:

The 4 Gs: Grit, Growth, Gratitude, Giving and the 3 Rs: Reduce, Reuse, Recycle

Our promise to you:

To keep in line with our company core values. We pride ourselves in keeping an ethical work environment and business interactions.